1.Prospect

To establish the professional brand in forest tourism, and achieve the industry leading comprehensive advantages in industry.

2.Mission

Forest tourism implement “Five-for” mission in a professional, innovative, faithful and unitive spirit.

For the investor, maximize the value of the investor, to ensure that the value of state-owned assets

For the customer, to create high-quality products to meet the consumer’s demands.

For partners, sharing the value, win-win interests, and respect each other

For the employees, to warm them like family, and cultivate then as school.

For society, continue to perform the social responsibility and make the full contributions.

3.Core value

Integrity, professional, responsibility, innovation

4.Enterprise spirit

People-oriented spirit to achieve harmony and win-win

5.Operation principle

To meet demands by professional creation, and win the market with quality.

To effectively control risk, to create unlimited value

6．Slogan

CIFTS will bring you with the enjoyment of green and health. Forest tourism branch based on The national forestry resources and forest tourism resources, in line with the policy of "integration of resources, deepen regional and vertical integration, further promoting the healthy and orderly development of our forest ecological tourism ", under the leadership of the Chinese forestry industry federation, to coordinate our forest tourism industry order and market environment with the assistance of relevant government departments, joined efforts in developing forest eco-tourism resources and products. There are more than 200 unit members, of which 50 units of the managing director.